The Demons will wear the specially designed jumper when they meet the Gold Coast Suns on Saturday night during Season 7’s AFLW Pride Round.
Designed by Alejandro Stephens, a member of Pride supporter group the Ruby Demons, the guernsey is one of celebration, community and coming together.
With the Pride flag’s six-colour palette at its core, shades of red, orange, yellow, green, indigo and violet make up Melbourne’s traditional ‘V’, complemented by the club’s royal blue at the base.
The design is extended onto the back of the guernsey, where light blue, pink and white are joined with brown and black to represent the transgender community and people of colour respectively.
Together, these colours reflect the Progress Pride Flag, which celebrates diversity and encourages inclusivity within the community.