Melbourne Demons 2024 Youth Indigenous Guernsey

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Introducing Melbourne Football Club’s 2024 Sir Doug Nicholls Round guernsey, designed by Mali Isabel.

THE ARTWORK of Melbourne’s 2024 Sir Doug Nicholls Round guernsey is fittingly titled “My Heart Beats True.”

The design was created by Mali Isabel, an Arabana and Kokatha artist living on Kaurna Country, whose family’s special connection to the Melbourne Football Club is at the core of this year’s jumper.

Mali’s intricate art, centred around a heart, tells the story of her younger brother and passionate Demons fan KC Melbourne Herriman-Place.

After suffering from cardiomyopathy, his first cardiac arrest at just 11 years old, KC received a heart transplant in 2020.

He was on the transplant list for 405 days and on March 16, his life was changed forever.

Bursting with pride for her brother and his resilience through this time, Mali was thrilled to be able to honour KC and his journey in Melbourne’s Indigenous guernsey for 2024.


The jumper will make its debut in the club’s first game of Sir Doug Nicholls Round, when Melbourne face West Coast on Sunday 19 May.

The players will wear the guernsey on two occasions throughout the round, the second when they host St Kilda at the MCG on Sunday 26 May. 

For the third consecutive year, the club will rebrand to Narrm Football Club for the duration of Sir Doug Nicholls Round.

Narrm is the traditional Aboriginal name for Melbourne and comes from the Wurundjeri Woi Wurrung language.

This year’s Sir Doug Nicholls Round guernsey is now available on the Demon Shop, thanks to the club’s official apparel partner, New Balance.

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